Sally Richards

Managing Director - RaspberrySky Services Limited

Sally is an experienced commercial executive in the global travel and hospitality arena with both the supply and demand sector experience. After spending 2 years in USA as VP for Pegasus, Sally founded RaspberrySky 18 years ago and now offers bespoke services to companies primarily in UK & Europe and Middle East. This includes Technology System Redesign, System Procurement, Commercial Reviews and Project Management to help implement change.

Over the last 25 years Sally has been fortunate to work with a real cross section of travel & hospitality companies - hotels (all shapes and sizes), hostels, serviced apartments, private member clubs, OTA’s, GDS, TMC, tour operators, technology companies, RepCo’s, owners & asset management companies.

In the last 24 months the clients have been focused on their IT Stack ensuring that they are able to deliver their digital customer journeys, which building on a flexible infrastructure than enables them to embrace new technology to drive operational efficiency, whilst delighting their customer.